Do you know about the 80/20 rule? In almost every scenario, 80% is accounted for by the 20%. That means that, in most churches, 80% of gifts are given by 20% of people.
Kindrid Smart Giving wants to flip that paradigm on its head and help you equip 100% of your church to give—and to do it with one text, tap, or click.
Are you consistently engaging new givers? Can your givers give within seconds? Do your givers need to sign in to give? Are there multiple ways your givers can give?
If you answered no to any of these questions, I encourage you to lean in on a conversation I had with the Kindrid team.
Q: We talk quite a bit about accelerating generosity on my blog. How can a service like Kindrid encourage generosity within the church?
A: By using technology designed to engage new givers, we can actually increase the total amount that’s given. We’re not just redirecting gifts. We’re not just taking people who would have given by check or would have given by cash and asking them to give another way. Instead, we’re actually equipping people who would not have given otherwise to give.
We started Kindrid because we know that generosity isn’t zero sum, that it can always increase and only needs to be unleashed. The key to doing so is by engaging new givers with a simple, joyful giving experience. That’s what we do with Smart Giving.
Our prayer and goal is to equip 100% of people to give. We believe that will fundamentally transform the Church and make it known for generosity.
Q: How does Smart Giving make it easy for a first-time giver to be generous?
A: With Smart Giving, it only takes 30 seconds to register to give. After that, it’s as quick and simple as sending one text. Once you’ve registered, you don’t need to log in or even leave your text message to give. Smart Giving opens up three new ways to give—text, online, and in-app—for a harmonized giving experience. That means churches who use Smart Giving have three new avenues to increase generosity!