by Rusty Lewis | Jul 15, 2011 | Communication
Here is the rest of my interview with Kelley Hartnett of March Hare Creative – the importance of communication. We’re hearing more and more about branding these days. That seems like a very business-oriented concept, so why do churches need to be concerned with...
by Rusty Lewis | May 31, 2011 | Communication
When I complete a Generosity Audit for a client, the deliverable is a multi-page report that addresses strengths and weaknesses, followed by a 6-9 month strategy to address those areas of weakness. The church’s communication approach is almost always a topic...
by Rusty Lewis | Nov 17, 2010 | Communication
What are you saying? How are you saying it? Is it being received? Are you using all the mediums available to you to reach your audience? Most likely, you are not. Your congregation is likely to consists of a wide age range of people. Each of your generational groups...
by Rusty Lewis | Jan 4, 2010 | Communication
Over one million nonprofits exist in America today. Nonprofits compete for discretionary dollars. They invest time and money in telling their donors and prospects why giving to them is an important and effective use of their charitable dollars. A recent survey...
