Learning a New Language

Communication // June 28, 2009

Language is important part of growing generosity in our congregations. Consider the following alternative words that, if used consistently, can create a new world of giving among your membership.

Annual Ministry Plan instead of budget

Estimate of Giving Card instead of pledge card

Compassion Card instead of pledge card

Contributions instead of income

Costs of Ministry instead of expenses

Generosity instead of stewardship

Solutions (the church’s) instead of needs (the church’s)

Ministry Successes instead of budget deficits

Ministry Expansion Project instead of capital campaign

About Rusty Lewis

As a church leader, there’s nothing more frustrating than not having the funding to do what God’s calling you to do. But when you think about trying to address that problem, you feel overwhelmed, you dread the potential pushback from your congregation, and you’re not sure where to turn for help. Over the last 18 years, I’ve helped more than 120 churches close the gap between their current financial reality and what they need to move forward in ministry.

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