- Email is much less expensive, especially for the larger church
- You can insert a video message from the Pastor in the body of the email
- You can include a link to your annual report
- The recipient can print their statement or save it as a PDF for their files
Some Church Management Systems offer the ability for your givers to login and view their statement at anytime – if yours does, then you don’t even need to prepare and link to their giving statement, just provide a link to the account login page.
The objectives we are trying to achieve in the body of the cover letter can be accomplished easily enough in the brief email content.
In order for this to work most effectively, you need a robust email database. So step one would be to work at securing as many email addresses as possible before proceeding down this alternative path. It would be time well spent however, as this path will most likely become the primary path in the very near future, rather than the alternative you see it as today.
What has been your most effective solution for giving statement distribution?