Successful churches have several things in common. Among other qualities, they tend to have a generous culture, they’re more concerned with reaching new folks than they are about keeping the ones they already have, and they’re relationship-oriented. And in my experience, effective, growing churches tend to have great communication.
The field of church communications is relatively new, but more and more churches are beginning to realize how important it is to have coordinated, consistent messaging. And so, many pastors are making the great decision to bring on a staff person to do that work.
The trouble is, the world of church communications is complex and requires significant skill in multiple areas: social media, websites, graphic design, storytelling, project management, writing and editing, technology, and more. For a new church communicator, that can be overwhelming.
Fortunately, there are several resources available to new church communicators, including a new one from the Center for Church Communication called Courageous Storytellers.
Culture is the vehicle that makes vision a reality. But developing the right culture is difficult.
On September 21, Generis and Vanderbloemen Search Group are teaming up to bring you Culture Conference, a free online church conference designed to help you build the kind of culture that will grow your church.
Thirteen speakers—including Louie Giglio, Carey Nieuwhof, Thom Rainer, Jenni Catron, and Sam Collier—will be offering practical talks to help you:
- build thriving teams,
- cultivate inspiring workplaces, and
- transform your community with the love of Jesus.
Tune in on September 21 at 2 pm EST for this free–but exceedingly valuable—conference. Register today.
Congratulations! Your church is in a season of growth! But as a Lead Pastor or Executive Pastor, you’re aware of some space-related “choke points” developing that will hinder future growth if they’re not addressed. You may have a lack of seats
in the worship center, not enough space in the children’s ministry area, or a run-down student ministry center with outdated technology.
As you’re recognizing the need to address these issues, you’re also recognizing the need for additional resources to fund the growth. Before long, the talk will likely turn to planning and implementing a major giving campaign of some kind.
But what should be the approach for your church? Is a traditional “over and above” type capital campaign the ideal solution? Are there other options that might provide the needed funding, while at the same time addressing other general stewardship and generosity issues that likely exist in your church?
ONE FUND INITIATIVES
There is an alternative approach to a traditional capital campaign, and it’s called a One Fund initiative. Rather than asking people to commit to a gift in order to fund a project (or projects) that is “over and above” their regular giving to the church, a One Fund asks people to consider their total giving to the church.
A One Fund asks three questions:
1. Where are you on the journey of giving back to God?
2. Where does God want you to be on that journey?
3. What would it look like to move in faith to that place God desires for you?
More specifically, in a traditional campaign:
- The focus is project-centric or church-centric.
- The purpose of the campaign revolves around the need of the church to receive money to fund a project.
- We ask people to consider their relationship with the church.
- We direct attention to what the church wants from givers.
By comparison, in a One Fund initiative:
- The focus is giver-centric.
- The purpose of the campaign is the need of a Christ-follower to be generous.
- We ask people to consider their relationship with God.
- We direct attention to what the church and God want for givers.
It doesn’t occur often, but occasionally I run across an article, webinar, or blog post with content so good I am eager to share it with you and expand upon it. Such is the case with a recent post from Tim Cool at eSpace, called “If It’s Phase-able, It’s Feasible.” I’ve known Tim for almost 15 years now, and have high respect for the work he does for ministries around the country.
Tim and I share a common frustration – seeing a set of well-intentioned church building plans sitting on a desk in the office that will never be built. Why? Because the church simply cannot afford to build what was designed.
How does this happen and, more importantly, what can you do to avoid making these same mistakes that lead to a similarly expensive and ineffective result? Let’s get to that in a moment. But first, some important background information.
HOW IT USED TO BE
Twenty-five years ago or more, it was fairly common that a church with a need to take on a construction project would do a three-year capital campaign to support it. As a result, the church building was built, being funded by the campaign, and the church incurred little to no long-term debt. Results in capital campaigns in those days averaged returns of approximately two times the annual income of the church.
Today, results in capital campaigns continue to return approximately two times the annual income of the church. However, that same church building project may require multiple campaigns and/or significant long-term debt to fund the project.
So what has changed? We raise the same multiple of income today as we did then. Church buildings built then were regularly funded with one campaign with little to no long-term debt, but today multiple campaigns and/or long term debt are required to build.
Most churches across America have one thing in common during the summer months – other than hosting VBS or various camps for kids who are enjoying being out of school. I’m referring to the typical “summer slump” in giving.
People enjoy making family plans and taking vacations during the warm summer months. But when people are absent from church, their giving is usually absent, too. Fortunately, there is a relatively simple fix to curb this summer slump (plus a super-handy and practical download to walk you through it).
And the time to start is now – to give your people ample time before summer is upon us.
So let’s get right to it! Here are three steps you can take now to avoid a summer giving slump:
Please note: In these three steps I’m assuming you have an online giving portal in place through your website. If not, you need to read this blog post first to understand the importance of having online giving, and then, the importance of being mobile. If you already have online giving in place, please continue reading…
1. SET UP RECURRING GIVING YOURSELF
(AND ASK YOUR STAFF TO DO THE SAME)
First of all, you’ll need to do this yourself because you’ll be explaining it to your people. Having gone through the set up will also help you tell how easy it was to do, while you challenge your people to do the same. And you wouldn’t ask your people to do something you and your staff haven’t done. Most importantly, this allows you to be the leader. Remember: generous churches are led by generous pastors.
2. SET TWO MEASURABLE GOALS
You may have heard the Peter Drucker quote, “you can’t manage what you don’t measure.” Well, this statement rings true in the case of giving, too. If you want to see success in this area, you will need to first determine what success looks like for you and your church. So take a moment and set some specific goals for your giving. Make sure they are measurable and achievable – nothing too far out of reach, but something you can celebrate as a church in the near future.
As valued clients, ministry partners, and friends, I’m excited to share some great news with you today. Generis will be making an announcement later this week, but because I appreciate our relationship I wanted you to hear from me first.
Late last year, we initiated a conversation with the parent company of RSI Church Solutions, that resulted in a consolidation of both teams under the name and leadership of Generis. These are two of the most respected names in church stewardship and generosity joining forces because we believe we can serve churches better together. I value our relationship and wanted you to hear this exciting news from me first.
Here are a few of the key benefits for you and your ministry:
- We will have a hand in creating new data tools for effective on-going analysis of giving metrics that will help your ministry more effectively nurture a growing culture of generosity. I am most excited by this aspect of this announcement.
- One of our values is collaborative strength. With a larger team and a deeper bench, our expertise and passion to innovate will only increase.
- With Generis and RSI combined, more churches can apply proven strategies shaped to fit their needs to make their God-given visions a reality.
Additional information will be forthcoming through the official corporate announcement and subsequent press release. In the meantime, If you have questions or would like to speak with me directly, please reach out. I would value the conversation!
phone: 800.233.0561 x243
Working with churches in the realm of generosity, I see it quite often – common mistakes in the church budget planning process. I see these with regularity, which makes me wonder if perhaps you too have committed one or more of the three most common mistakes in your church budget planning process and not realized it. (It’s ok – not only will I share with you what these three mistakes are, I will also share some ideas on how to avoid or fix them!)
The three mistakes listed below come straight from a recent webinar on the subject. You will want to pull it up soon to hear Jim Sheppard, one of our Principal Partners at Generis, and William Vanderbloemen of Vanderbloemen Search Group discuss these common mistakes made in the church budget planning process.
MISTAKE #1 – Operational Expense Mistakes
Regardless of church size and mission focus, there are three common line item “categories” in every church budget: people (personnel) expenses, building/facility expenses, and everything else (ministry, missions, etc.). What problems do we typically see in this area?
Churches often let the people and building/facility expense categories grow too large, at the expense of ministry and missions. The most common mistakes here are:
- staffing expenses that have grown larger than they should for a specific church’s model of ministry.
- facility costs, usually including over-sized mortgage management, on a space that is too large or was a bit too aggressive financially to construct.
If you have too much going to one or both of these categories, little is left to actually fund the mission of your ministry! For example, if you have 50% of your budget going to personnel expenses, and 40% to building/facility expenses, that only leaves 10% for everything else. And that 10% is supposed to fund all of your ministries and missions while staying within budget.)
So what portion of a church’s total budget should these categories hold? That depends largely on your individual church, but here are some benchmarks to consider:
The standard rule that has floated for years is to keep personnel expenses between 45-52% of total budget. But that isn’t appropriate for every church. It’s too much for some, and perhaps not enough for others. It depends on how you do ministry, and what resources you provide.
- Are you a staff-driven church, or one that is more congregationally driven, leveraging a large volunteer pool?
- What kinds of programming do you offer? A church that offers an on-site counseling center, daycare, or school might have larger personnel budgets than those that don’t have those programs on site.
- A church that outsources some roles might have a lower total personnel expense. I am seeing more and more the outsourcing of several areas previously handled by church staff, including communications (print design, website creation and management, video production of church announcements, etc.) and finance (accounting, payroll, etc.).
- What is too much or too little? Vanderbloemen shared that a personnel budget running lower than 40% or higher than 65% would both be numbers that might indicate need for some study and review.
Did you know 31% of all online giving occurs in the month of December? 18% of total giving happens in December. And, even more shocking is this statistic – 12% of all giving occurs during the last three days of the year!
Here’s a snippet from Network for Good’s Digital Giving Index infographic recapping 2015 giving. (view infographic online)
Many of your givers often want to make their year-end gift on the very last Sunday of the year. This year that Sunday falls on December 25 – Christmas Day – while your people may likely be out of town enjoying celebrations with relatives and friends. More significant - I see many churches in my area not even planning to have worship services on Christmas Day this year. (If you’re doing an online or streaming service on Christmas Day, make sure your offering moment is well prepared!)
I anticipate there will be several who will drive to your church office during the last week of the year to give that last gift in time to include it in this year’s tax deductions. (I remember doing this more than once before the convenience of online giving.)
What should you be doing to prepare for this?
I want to share a very important task with you today. This is an idea that, if you implement it by December 20, will increase giving in your church during the last two weeks of the year.
We know a large percentage of giving happens right at the end of the year. One third of all charitable giving happens in the last 3 months of the year, and 18% comes in the month of December. Also 31% of all ONLINE giving occurs in the month of December! Do I have your attention?
So here’s a way to receive a bigger slice of the pie. I’ll get right to the point of this post, and then let you read on for the full story: prepare and send an 11-month giving statement by December 20 (earlier if possible).
I’m not like most people sitting in the seats of your worship center during the weekend. I monitor giving closely. My wife and I set giving goals every year, and we strive to reach them. Giving is a priority for us.
I recall a few years back when I thought we were right on track toward our giving goal. At the end of December, I ran my usual giving report from my personal finance software. (I said I’m unusual, so here’s more proof: I actually run giving reports in my personal finance software!)
Expecting to see my giving at a particular place, I was surprised, (shocked actually) that where I THOUGHT we were for the year, and where we ACTUALLY were, didn’t match. We were significantly behind. How could that have happened? It didn’t matter – it had happened.
Fortunately it was December 30, so I was able to run a check up to the church office, and our goal was attained. (I am now in the practice of running my giving report more frequently. I don’t like last minute surprises!)
While engaged with churches across the country, I get the opportunity to work with some really outstanding people and organizations. Sometimes these people have resources and expertise I suspect my readers might value.
And that’s the case with Don Corder, Founder of The Provisum Group - an organization driven to assist pastors and leadership teams in the effective day-to-day management of the church. Don and I met while I was engaged with his church in a recent generosity initiative. His church is also a Provisum Group client, and they speak very highly of the assistance they receive from their partnership.
I had a recent conversation with Don to get a bit more information about the book and his work with churches. Here’s what he had to say:
Q: You recently wrote a book called Minding His Business - what prompted you to write it?
A: I wrote Minding His Business for one reason: To make pastors’ and ministry leaders’ lives easier by sharing 35 years of experience conducting business in and out of the Church. If you think about it, the people God calls to be pastors are usually creative, relational lovers of people. That person is more like an artist than an accountant. Yet, sometimes pastors are expected to have expertise in accounting, finance, marketing, web development and more. They are sometimes expected to be pastors and CEO’s. It does not happen in all churches but it does happen in many. It is a recipe for burn-out and failure.
Minding His Business is a business primer written specifically for churches and faith based charities, but written to the right side of the brain. The book is divided into 40 short, easy to read chapters and the content is written in parable and anecdote. On its pages you will read of church after church facing similar challenges, what was done to meet the challenge, and how it turned out.
Q: Tell me about the book and how it helps “make life easier” for those in ministry.
A: After years of helping churches all over the United States with their business administration, I kept seeing the same problems and challenges happening over and over again. I began to realize that there are very few “new” problems in the Church. There are just “new” people having the same “old” problems, usually for similar reasons and requiring similar solutions.