Knowing Your Audience

Communication experts tell us that it’s critical to understand our audience. Whether we’re giving our teenage daughter a lesson in changing a tire, persuading a friend to support a particular cause or campaign, or selling a product or service to a client, it’s helpful...

Church Communication Strategy – Part II

Here is the rest of my interview with Kelley Hartnett of March Hare Creative – the importance of communication. We’re hearing more and more about branding these days. That seems like a very business-oriented concept, so why do churches need to be concerned with...

3 Simple Tips to Improve This Weekend’s Offering

(and one big mistake you might be making)

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