by Rusty Lewis | Aug 9, 2012 | Communication
Communication experts tell us that it’s critical to understand our audience. Whether we’re giving our teenage daughter a lesson in changing a tire, persuading a friend to support a particular cause or campaign, or selling a product or service to a client, it’s helpful...
by Rusty Lewis | Jun 21, 2012 | Communication
In this series, I’ve been writing about accelerating generosity through storytelling. I’ve explored the “why” in Part One and the “what” in Part Two, so now we’re ready to dive in to the “how.” In a later post I’ll tackle how to share stories, but first we have to...
by Rusty Lewis | Jul 15, 2011 | Communication
Here is the rest of my interview with Kelley Hartnett of March Hare Creative – the importance of communication. We’re hearing more and more about branding these days. That seems like a very business-oriented concept, so why do churches need to be concerned with...
by Rusty Lewis | May 31, 2011 | Communication
When I complete a Generosity Audit for a client, the deliverable is a multi-page report that addresses strengths and weaknesses, followed by a 6-9 month strategy to address those areas of weakness. The church’s communication approach is almost always a topic...
