Stories – Part Two – Normalizing the Conversation

Let’s recap. Generally speaking, pastors don’t like to talk about money. So many don’t. That seems to work out just great because most church attendees don’t want to hear about money anyway. Except  . . . money is a spiritual issue, so the church can’t exactly ignore...

An Annual Mailing for Churches

The purpose of this letter is to encourage and thank the members of the congregation. It should be sent to everyone in your church family – not just those who have given financially during the year. A letter of encouragement sent no later than the first week of...

Winning the Battle – Part Two – Communications

What are you saying? How are you saying it? Is it being received? Are you using all the mediums available to you to reach your audience? Most likely, you are not. Your congregation is likely to consists of a wide age range of people. Each of your generational groups...

Can You Hear Me Now?

The Chronicle of Philanthropy published interesting facts about Generation Y: People in their 20s. Encompassing data from multiple sources, the snapshots provide intriguing insight into the preferences and attitudes of the millennial. 93% say they prefer to receive...

The Importance of Follow Up – Part III

In the previous posts we explored the first six considerations for achieving strong results during the giving phase of your capital initiative. I refer to this giving period as Campaign Enhancement (CE). Here are the final considerations to achieve 90% or better in...

3 Simple Tips to Improve This Weekend’s Offering

(and one big mistake you might be making)

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