by Rusty Lewis | Oct 15, 2014 | Communication
You’ve heard me talk about “connecting the dots” for your church – helping your people see how their giving is making a difference in other people’s lives. Because many people tend to think of giving only as a means to fund a budget,...
by Rusty Lewis | Mar 17, 2014 | Communication
Did you ever get one of those tee shirts from your parents after their amazing vacation trip to Hawaii? Well, I had that same kind of feeling after opening my mail early this year. It was the feeling of “I gave to your ministry and all I got was this lousy...
by Rusty Lewis | Feb 13, 2014 | Communication
In my last post I wrote about why you should consider a video blog. Now let’s consider some best practices to get your new blog started on the right foot. Use a Sidebar – I was watching some highlights of the Sochi Winter Olympics on ESPN’s Sports Center last...
by Rusty Lewis | Jul 15, 2011 | Communication
Here is the rest of my interview with Kelley Hartnett of March Hare Creative – the importance of communication. We’re hearing more and more about branding these days. That seems like a very business-oriented concept, so why do churches need to be concerned with...
by Rusty Lewis | May 31, 2011 | Communication
When I complete a Generosity Audit for a client, the deliverable is a multi-page report that addresses strengths and weaknesses, followed by a 6-9 month strategy to address those areas of weakness. The church’s communication approach is almost always a topic...