Did you ever get one of those tee shirts from your parents after their amazing vacation trip to Hawaii? Well, I had that same kind of feeling after opening my mail early this year.
It was the feeling of “I gave to your ministry and all I got was this lousy statement.”
Yes, the IRS requires churches and other nonprofit organizations to provide a statement of giving to its donors each year.
But your giving statement doesn’t have to look like it came from the pages of a legal handbook. Quite the contrary, this is yet another opportunity to connect giving to ministry impact!
As I have encouraged in a previous post, we should be showing people what happens with their generosity. (This is particularly important to millennials.)
We should celebrate the wins and tell of the great things that are in place because of generous people. Your giving statements are another great opportunity for doing so.
People support nonprofits because they sense the organization is making a difference. And they can sense that of your church too, if you tell people the difference you’re making.
Good donor stewardship goes the extra mile.
Of course it’s important to say “thank you,” upon receipt of a gift, but good stewardship links the gift to how it helped the organization make a difference.
Andrea and I were blessed to support a wide variety of charitable organizations last year (above the tithe we give our church, of course). When the time of year comes for nonprofits to mail out giving statements, I am quite often amazed at the wide variety of giving statements that find their way to our mailbox. Let’s take a look at a few examples:
One of the first statements I received this year included a nice cover letter signed by the pastor of the church. As you can see, there is a very easy-to-read bullet pointed list of ministry accomplishments in this letter.
The pastor thanked me for my contribution, and also explained a few ministry goals for future years. Receiving this information only encourages me to continue giving in 2014. I know for sure they’re doing great things with my generosity!
THE HANDWRITTEN THANK YOU
And then I got a card that really caught my eye. There was a photo of two adorable little children on the front, and the inside reminded me of this organization’s mission.
Tucked inside was a handwritten note that made me feel blessed for giving. “For the first time in over 30 years, the people of La Chuscada are able to drink clean water.” It continues, “Thank you for giving them the gift of health.”
I was blessed to receive this card and the knowledge that I had something to do with a child in Nicaragua being able to drink uncontaminated water for the first time ever. Did you read that correctly? I was the one who felt blessed.
Without a doubt the people in La Chuscada have been blessed to receive clean water, but this reminded me that I have been blessed to be a blessing.
Then I received a statement that looks more like a receipt of sales.
- Stark white paper.
- No cover letter.
- Name and address at the top.
- A list of dates and gift amounts.
- And then at the bottom, this sentence:
That just feels cold and disconnected, doesn’t it? There is nothing that says thank you, nothing that says “we appreciate your trust in us to steward well your gift.”
There is nothing that shows the good that might have come from our contribution. Hmm. Well, I suppose I have what the IRS requires – paperwork that reflects our 2013 contribution – but that’s all we have.
Let me ask you this, which organizations might receive our gift the next time we have money to share? Which organization would you remember first? Let me reiterate what I said above: People support nonprofits because they sense the organization is making a difference.
Rusty, are you saying I need to personally write a note to everyone who gave?! Although that really makes a big impact, I would have to say no. I realize that isn’t always feasible. (But know that other nonprofit ministries are writing personal notes and making phone calls to their donors!)
Here’s the point. Make sure the cover letter that accompanies the giving statement links giving to ministry impact and life change – that’s the key!
So, I challenge you to examine your giving statements and cover letters. Do they thank the giver for the gift? Do they share stories of ministry impact? Do they tell of future goals to encourage continued giving? I’d love to hear how your church uses giving statements to celebrate gifts of generosity and ministry wins!