87% of Millennials say their smartphone never leaves their side, day or night. 80% reach for their smartphone first thing each morning. 78% spend more than two hours a day on their smartphone.
The common perception that young adults love their smartphones has become statistical fact. And with the extreme percentages shown in a recent Zogby Analytics study, it seems to have become an obsession.
There has been a lot of communication around the topic of online giving (OG) lately, some of it coming from my desk over the last few months. While the debate has been worthwhile, there is another angle to consider as you setup your online giving solution (if you already have online giving in place, congratulations – but this info is valid for you also).
Once you have OG in place, a strong “marketing” effort must exist to educate your people about the new technology, and to address the questions they will have about it’s use.
The more effectively this is accomplished, the more you will see new users taking advantage of this option as they give their tithes and offerings.
At the start of last year, Perry Moore of Grizzard Communications Group wrote about key drivers of change that will influence non-profits in the coming years. It is an eye-opening review of facts that every church ministry should take under consideration.
Here are several important points and conclusions:
- Churches who have relied on contributions from those born during the WWII and Eisenhower generations will now be relying on the generosity of the Baby boomers, Generations X and Y. These younger demographics have different thoughts and beliefs and require differing modes of communication. My recent blog post addresses this topic.
Last October I started a series to look at ways you can effectively compete and WIN the battle for contributions. Do you not think you are in a competition for charitable dollars? You might want to review these statistics. It is not simply a checklist of things you can work on for two weeks and move on. But instead, it will require a significant amount of time and energy. For many of you, this may mean a complete rework of how you currently approach stewardship and generosity in your church.
Part One was devoted to Mission
Part Two was devoted to Communication
Part Three considered “Donor Stewardship”
This issue looks at Options for Receiving Gifts…Making it Easy for your donors to give to your organization.
For many non-profits, one out of every two gifts comes in during the last three months of the year. Churches usually experience their largest monthly gift amounts in November and December. This makes online giving most important at the year’s end.
Approximately 40% of online gifts are made in December, and between 40-60% of those gifts are made during the last two days of the year. Online giving appeals to and creates givers that are wealthier, higher-dollar, and younger donors.
If online giving is already part of your strategy, great! If not, now is the time to implement an effective strategy for 2010.
There are many companies who offer online giving solutions for your ministry. Contact me today for a list of recommendations.