31% of All Online Giving Happens in December

Did you know 31% of all online giving occurs in the month of December? 18% of total giving happens in December. And, even more shocking is this statistic – 12% of all giving occurs during the last three days of the year!

Here’s a snippet from Network for Good’s Digital Giving Index infographic recapping 2015 giving. (view infographic online)

Giving By Month

Many of your givers often want to make their year-end gift on the very last Sunday of the year. This year that Sunday falls on December 25 – Christmas Day – while your people may likely be out of town enjoying celebrations with relatives and friends. More significant - I see many churches in my area not even planning to have worship services on Christmas Day this year. (If you’re doing an online or streaming service on Christmas Day, make sure your offering moment is well prepared!)

I anticipate there will be several who will drive to your church office during the last week of the year to give that last gift in time to include it in this year’s tax deductions. (I remember doing this more than once before the convenience of online giving.)

What should you be doing to prepare for this?

This December Mistake Could Cost Your Church Thousands

I want to share a very important task with you today. This is an idea that, if you implement it by December 20, will increase giving in your church during the last two weeks of the year.

giving statementWe know a large percentage of giving happens right at the end of the year. One third of all charitable giving happens in the last 3 months of the year, and 18% comes in the month of December. Also 31% of all ONLINE giving occurs in the month of December! Do I have your attention?

So here’s a way to receive a bigger slice of the pie. I’ll get right to the point of this post, and then let you read on for the full story: prepare and send an 11-month giving statement by December 20 (earlier if possible).

I’M UNUSUAL
I’m not like most people sitting in the seats of your worship center during the weekend. I monitor giving closely. My wife and I set giving goals every year, and we strive to reach them. Giving is a priority for us.

I recall a few years back when I thought we were right on track toward our giving goal. At the end of December, I ran my usual giving report from my personal finance software. (I said I’m unusual, so here’s more proof: I actually run giving reports in my personal finance software!)

Expecting to see my giving at a particular place, I was surprised, (shocked actually) that where I THOUGHT we were for the year, and where we ACTUALLY were, didn’t match. We were significantly behind. How could that have happened? It didn’t matter – it had happened.

Fortunately it was December 30, so I was able to run a check up to the church office, and our goal was attained. (I am now in the practice of running my giving report more frequently. I don’t like last minute surprises!)

New Year-End Giving Guide Now Available

With fewer than 100 days left in the year, you may find yourself wondering how you can encourage your people to “finish strong” this year in terms of generosity. Now is the perfect time to be asking yourself that question.

Mobile Giving

The most immediate benefit of a year-end giving project is, of course, increased giving. And we can all celebrate that result. But planning a strong year-end giving initiative with care and excellence will yield far greater results. Let’s take a look:

1. It prompts spiritual growth.
Growth in the area of generosity is a journey. Each time you broach the subject, you encourage people to take a step on the giving pathway. You encourage people to adjust their thinking and behavior patterns to align more closely with their faith. This time of year provides an excellent opportunity to raise this topic once again.

2. It normalizes the conversation.
Many church leaders are hesitant to talk about money. And your people don’t want to hear about money either – so it’s avoided completely. While most feel this avoidance solves the problem, it actually helps to ensure a negative outcome. As pastors, avoidance is simply not your friend. We need to do all we can to normalize the conversation, and an emphasis on year-end giving will help you do just that.

3. It provides an opportunity to talk about mission and vision.
An annual vision weekend or generosity series rarely creates any long-term traction in the lives of your donor base. Donors want to play a part in the larger story. It’s your job to show them how. It is critical that you take every possible opportunity to discuss, in a meaningful way, the church’s mission and vision and the role generosity plays in supporting the ongoing ministry of the church. Connecting the dots between generosity and ministry will help your people see how their giving truly makes a difference.

Year-End Giving GuideTo help you in your mission to encourage generosity, the Generis team has created a new e-book called “The Year-End Giving Guide” available as a free download for you.

This resource serves as a pathway to design and implement an excellent year-end giving project that will leave you excited and prepared.

In addition to several practical helps throughout this newly updated 42-page resource, this e-book will also:

  • position your church as the best year-end giving option
  • help you create a natural on-ramp for first-time givers
  • list the 10 elements of a year-end giving project
  • deliver a sample impact report
  • and much more!

Download your copy today, and encourage year-end generosity in your church in a way that will provide results that surpasses increased giving, but reaches the hearts of your people.

DOWNLOAD NOW

New Resource: Understanding and Engaging Your Givers

Count on it: your givers and potential givers are not all alike. In fact, they break down into at least four kinds of givers.

increase giving e-bookThe Generis team has just released a new resource designed to help pastors in churches across the country increase giving – with all four types of givers.

This new, 26-page e-book will share with you the differences between each of the different types of givers, as well as what you can do to bridge the gap between funding and vision.

This new resource will:

  • help you identify the different givers in your ministry
  • give best practices to engage different types of givers
  • encourage and equip your discipleship efforts
  • and much more!

The more you recognize different types of givers and meet them at their level of need and expectation, the stronger your culture of generosity can become.

This guide, available to you now as a free download, was designed to equip you with the knowledge Generis has gained through 3,000+ successful capital campaigns. This e-book provides you with a practical tool to help fund your church into its next phase of ministry expansion.

DOWNLOAD E-BOOK

Looking for more resources like this one? Check my resources page for more great material!

Looking for more information or personal assistance? Let me know. I’d love to help you and your church fund its God-sized vision!

Engaging New Givers: An Interview with the Kindrid Smart Giving Team

Do you know about the 80/20 rule? In almost every scenario, 80% is accounted for by the 20%. That means that, in most churches, 80% of gifts are given by 20% of people.

smart givingKindrid Smart Giving wants to flip that paradigm on its head and help you equip 100% of your church to give—and to do it with one text, tap, or click.

Are you consistently engaging new givers? Can your givers give within seconds? Do your givers need to sign in to give? Are there multiple ways your givers can give?

If you answered no to any of these questions, I encourage you to lean in on a conversation I had with the Kindrid team.

Q: We talk quite a bit about accelerating generosity on my blog. How can a service like Kindrid encourage generosity within the church? 

A: By using technology designed to engage new givers, we can actually increase the total amount that’s given. We’re not just redirecting gifts. We’re not just taking people who would have given by check or would have given by cash and asking them to give another way. Instead, we’re actually equipping people who would not have given otherwise to give.

We started Kindrid because we know that generosity isn’t zero sum, that it can always increase and only needs to be unleashed. The key to doing so is by engaging new givers with a simple, joyful giving experience. That’s what we do with Smart Giving.

Our prayer and goal is to equip 100% of people to give. We believe that will fundamentally transform the Church and make it known for generosity.

Q: How does Smart Giving make it easy for a first-time giver to be generous? 

A: With Smart Giving, it only takes 30 seconds to register to give. After that, it’s as quick and simple as sending one text. Once you’ve registered, you don’t need to log in or even leave your text message to give. Smart Giving opens up three new ways to give—text, online, and in-app—for a harmonized giving experience. That means churches who use Smart Giving have three new avenues to increase generosity!

5 Things People Need to Know Before they will Give

Your people have questions. And they’re not just about the next children’s ministry event or where to take their canned goods for the food pantry. They have questions about giving – big questions about why they should give and what happens to their money when they give.

people need to knowAs their pastor, it’s your responsibility to make sure they have  answers to these questions. This is an opportunity for you to make sure your people are being guided and encouraged on their generosity journey, all while making sure your God-sized vision for ministry is being funded.

So here are 5 questions your people are likely asking, based on 5 things people need to know before they will give. (Trust me – most of your people are asking at least one of these questions!)

1. CAN I TRUST YOU?
The news is unfortunately frequent with stories of improper use of charitable gifts – the Wounded Warriors Project being the most recent example. People want to give where they know their gifts will be stewarded well. Be transparent. Work to build integrity and trust in your personal leadership, and in those in positions of leadership. Communicate well, and often.

Follow through. Do what you say you are going to do. Don’t ask people to do something you yourself are not doing. (Be an example.) People give to those they can believe in and trust. How have you shown your church is trustworthy in the last six months?

2. WHAT’S THE VISION?
Givers give when the mission of the organization aligns with their passions. Most people aren’t as motivated by need; they give to vision. It’s not about the money, but what the money will accomplish. It’s not about facilities, but the ministry the facilities allow.

Now THAT’S How a Church Says Thank You!

In a blog post last month we talked about the importance of celebrating your church’s generosity. Just a few days later, I received a thank you note after giving to a church for the first time.

After receiving that, I wanted to share a few ideas with you to help illustrate the power behind your church saying thank you. Those two simple words can stir emotion and encourage future behavior at the same time. Here’s how it worked for me:

Thank you cardI immediately felt valued.
When I saw the card in the mail and soon read its message, I immediately felt valued. I knew someone there took the time to say thank you for the gift I gave that day. I felt I mattered to the church and its leaders.

The address on the envelope was handwritten – someone took the extra, personalized step and made an investment of time, as I’ve mentioned before. Instead of allowing their automated post-online-giving email message to suffice, they took the time to send me a card, so I knew I was valued in their eyes.

I learned the gift was appreciated.
In the handwritten note inside, the pastor made mention of their church’s initiative to which I gave. Through this letter I can sense his excitement about what they can accomplish through this initiative, so I know my gift was genuinely appreciated.

It reinforced my investment choice as a wise one.
Receiving this note reinforced my decision to invest. The pastor personally thanked me for my gift, further confirming my decision to give as a wise one.

Webinar Replay – Leveraging Technology to Accelerate Giving

Last Friday more than 250 church leaders across the country listened in on a moderated discussion on the topic of generosity and technology.

Giving Technology WebinarI was honored to be a part of the conversation, along with Derek Gillette of Pushpay and eChurchGiving, and DJ Chuang a strategy consultant.

In case you missed the webinar live, you can watch it now without a login or email address required.

And be sure to listen for the question asked by a participant that we couldn’t answer! (You guys ask really tough questions!) In case you’re interested in a good laugh, it happened around 26:45 in. Sometimes even a panel of experts doesn’t know the answer!

During this one-hour conversation, we covered some really compelling points:

  • The recently changing methods of giving, and maintaining the worship of the offering moment.
  • Church attendance rates – how they’re impacting giving, and how the church should adapt.
  • How leaders can improve communication around giving to encourage future gifts.
  • Best practices learned after working with thousands of churches to increase generosity.
  • The importance of technology for new and future generations of givers.

Free Webinar on New Giving Technology E-Book

Now that my latest e-book has launched, I’m happy to let you know about a related webinar I’m really excited about! This Thursday, June 18, I’ll be partnering with my friends at Pushpay to take a behind-the-scenes look at the stories, stats, and best practices of churches using technology to inspire generosity.

Giving Technology E-BookSo, first, in case you haven’t already downloaded and read my e-book “Leveraging Technology to Accelerate Giving” I would encourage you to do that right now. I’ve heard from several pastors across the country they really appreciate its easy-to-read format and practical application.

If you have already downloaded this free resource, I want to thank you! Please let me know what you think. I greatly value your feedback and input as I continue to serve you.

And please join me for the webinar, too! I will be joined by Derek Gillette of Pushpay, and DJ Chuang, a church tech specialist who both have loads of experience and expertise in this area.

In this 60-minute webinar we will cover topics like:

Giving Technology E-Book Now Available

What should the online giving experience look like? What giving technologies are most efficient and effective? How can my church afford to employ new giving technologies? How do we reach every generation of givers in the church?

Giving Technology E-BookDo these questions resonate with you? I bet as a church leader you’ve asked something along these lines at some point in time because you know the importance of generosity in the church.

I’m happy to provide you the answers to these questions today! It’s all in my newest resource, an e-book titled “Leveraging Technology to Accelerate Giving.” And this 37-page e-book is available to you today for free!

GET MY COPY!

 

The bulk of the e-book actually gets pretty practical. Once you download it you’ll quickly find:

  • resolution to some common giving technology myths
  • teaching on how to reach Millennials (the future givers of your church)
  • guidance on how to remove the hurdles of online giving
  • examples of the ideal online giving experience
  • recommendations on giving technology to consider
  • a self-analysis to help you understand your current position in the realm of giving technology