The Intersection

I served a church client recently and had opportunity to engage in conversation with a high capacity donor couple who had demonstrated extreme generosity towards the church’s ministry over the years. As the campaign neared its conclusion, the donor, encouraged by his wife, inquired about the progress of the initiative and my reaction to the results that had been attained up to that point.

church generosity intersection

As we talked, the donors indicated a desire to increase their gift from $500,000 to $900,000. Then he said, “Oh, just make it $1,000,000”. As his wife walked away celebrating their decision to increase their gift, the husband rolled his eyes and said “I just gave a million to [name of his Alma Mater]!” Of course the pastor was ecstatic when he learned the news of the revised gift. Yet I left thinking that we could have had $2,000,000!

Winning the Battle – Part One – Mission

What is the number one reason donors give for why they choose to support a particular non-profit? Their belief in the mission or cause of the organization.

winning

They align themselves with what you are doing, they identify with you, and they are moved to support your mission. So what is your ministry mission – the answer to the question: “What are we doing?”

I am not speaking of the great commission here, which is commonly the answer I get. That should be the calling of every church.

Tying Your Project to Mission

This past weekend, Andy Stanley of North Point Community Church unveiled the next step in their campus development – and it has access to parking as its primary focus – building a bridge for $5,000,000. Now that’s exciting isn’t it?

I’ve led a couple of clients through initiatives to raise money for parking and access related issues. This can be a tough project to fund…UNLESS you successfully tie it to your mission.