I served a church client recently and had opportunity to engage in conversation with a high capacity donor couple who had demonstrated extreme generosity towards the church’s ministry over the years. As the campaign neared its conclusion, the donor, encouraged by his wife, inquired about the progress of the initiative and my reaction to the results that had been attained up to that point.
As we talked, the donors indicated a desire to increase their gift from $500,000 to $900,000. Then he said, “Oh, just make it $1,000,000”. As his wife walked away celebrating their decision to increase their gift, the husband rolled his eyes and said “I just gave a million to [name of his Alma Mater]!” Of course the pastor was ecstatic when he learned the news of the revised gift. Yet I left thinking that we could have had $2,000,000!