A few years ago I wrote a blog post called “Eleven Reasons NOT to Offer Online Giving” – a rare tongue-in-cheek post meant to encourage the implementation of electronic giving solutions in churches across the country. It’s a quick and easy read if you want to revisit it. But little did I know then just how relevant that post would prove itself today.
This summer a Dunham+Company / Campbell Rinker study showed only 42% of churches in the US offer an electronic giving option. Less than half. While larger churches have an increased likelihood of having electronic giving solutions, that percentage drops to 29% in churches with fewer than 200 in attendance.
While the percentages themselves may not surprise you, another recent Campbell Rinker study showed that 70% of other (non-church) non-profit organizations offer online giving. Now there’s a discrepancy worth talking about!
What’s the difference? Non-profit organizations throughout the country (of which there are over 1.5 million currently, by the way) understand the importance of this technology. It’s really pretty simple: Non-profits employ giving technology because it works. Your people have a choice where they give, and these non-profits make it easy for the giver.
With fewer of us carrying cash in our pockets and more of us carrying smartphones in our hands, mobile giving and technology have become popular topics among church leaders. And they should be. Part of our responsibility to future generations of givers means we need to consider new technologies that encourage generosity.
As a church leader, have you ever asked any of these questions?
- How can we encourage younger generations to give (or start giving)?
- What should the online giving experience look like?
- What giving technologies are most efficient and effective?
- How can my church afford to employ new giving technologies?
- Where do we start when considering new giving technologies?
I’ll soon uncover answers to these questions (and many more) in my brand new e-book titled “Leveraging Technology to Accelerate Giving” coming in May.
(Stay tuned to Generosity Matters to download your FREE copy very soon, and be sure to let your pastor friends know about the upcoming e-book too!)
Millennials are, in many ways, shaping the future of our country. From their love of technology we talked about in last week’s post to their work habits and communication preferences, we are seeing a shift on several fronts.
Another topic to add to the list – budgeting. From a September 2014 USA Today article, we learn budgeting is a struggle for many Millennials. And with 44.5 million 20-somethings currently in the US (the nation’s largest age group), this could have long-lasting implications.
87% of Millennials say their smartphone never leaves their side, day or night. 80% reach for their smartphone first thing each morning. 78% spend more than two hours a day on their smartphone.
The common perception that young adults love their smartphones has become statistical fact. And with the extreme percentages shown in a recent Zogby Analytics study, it seems to have become an obsession.