New Year-End Giving Guide Now Available

With fewer than 100 days left in the year, you may find yourself wondering how you can encourage your people to “finish strong” this year in terms of generosity. Now is the perfect time to be asking yourself that question.

Mobile Giving

The most immediate benefit of a year-end giving project is, of course, increased giving. And we can all celebrate that result. But planning a strong year-end giving initiative with care and excellence will yield far greater results. Let’s take a look:

1. It prompts spiritual growth.
Growth in the area of generosity is a journey. Each time you broach the subject, you encourage people to take a step on the giving pathway. You encourage people to adjust their thinking and behavior patterns to align more closely with their faith. This time of year provides an excellent opportunity to raise this topic once again.

2. It normalizes the conversation.
Many church leaders are hesitant to talk about money. And your people don’t want to hear about money either – so it’s avoided completely. While most feel this avoidance solves the problem, it actually helps to ensure a negative outcome. As pastors, avoidance is simply not your friend. We need to do all we can to normalize the conversation, and an emphasis on year-end giving will help you do just that.

3. It provides an opportunity to talk about mission and vision.
An annual vision weekend or generosity series rarely creates any long-term traction in the lives of your donor base. Donors want to play a part in the larger story. It’s your job to show them how. It is critical that you take every possible opportunity to discuss, in a meaningful way, the church’s mission and vision and the role generosity plays in supporting the ongoing ministry of the church. Connecting the dots between generosity and ministry will help your people see how their giving truly makes a difference.

Year-End Giving GuideTo help you in your mission to encourage generosity, the Generis team has created a new e-book called “The Year-End Giving Guide” available as a free download for you.

This resource serves as a pathway to design and implement an excellent year-end giving project that will leave you excited and prepared.

In addition to several practical helps throughout this newly updated 42-page resource, this e-book will also:

  • position your church as the best year-end giving option
  • help you create a natural on-ramp for first-time givers
  • list the 10 elements of a year-end giving project
  • deliver a sample impact report
  • and much more!

Download your copy today, and encourage year-end generosity in your church in a way that will provide results that surpasses increased giving, but reaches the hearts of your people.


10 Reasons NOT to Implement a Legacy Giving Plan in Your Church

How often does the topic of legacy giving come up at your church? Once a quarter? Twice a year? Better yet, what is legacy giving? Legacy giving involves a “deferred gift.” It is a gift one decides to give at a future date, either years from now or at death. It is a present decision to make a future gift.

Implement Legacy Giving Church

Most people leave or bequeath these types of gifts through their will or estate plan. Unfortunately, gift planning is rarely discussed in churches across America. Why? Check the list below and tell me if your reason is somewhere on this list.

Stories – Part Two – Normalizing the Conversation

Let’s recap. Generally speaking, pastors don’t like to talk about money. So many don’t. That seems to work out just great because most church attendees don’t want to hear about money anyway.

generosity conversation

Except  . . . money is a spiritual issue, so the church can’t exactly ignore it.

Week in and week out, churches collect an offering. That might look a bit different depending on the context—from gold-plated trays passed with usher-assisted formality to “joy boxes” at the back of the room—but the great majority of worship experiences include a time to “give back to God.”

Winning the Battle – Part One – Mission

What is the number one reason donors give for why they choose to support a particular non-profit? Their belief in the mission or cause of the organization.


They align themselves with what you are doing, they identify with you, and they are moved to support your mission. So what is your ministry mission – the answer to the question: “What are we doing?”

I am not speaking of the great commission here, which is commonly the answer I get. That should be the calling of every church.

The 1% Generosity Difference

A few years ago, I had the opportunity to assist Morning Star Church, O’Fallon, MO with their annual giving appeal. This is my second initiative with the church, having led a capital project there two years earlier.

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We have a toolbox full of strategies that assist churches and non-profit ministries as they seek to accelerate generosity towards their ministry, and this was another opportunity to put those tools to work.

One of those strategies involves an encouragement and challenge to the congregation to consider increasing their previous years’ giving by 1% – taking a step toward the tithe, (or above the tithe for those who are already giving at that level).