With fewer than 100 days left in the year, you may find yourself wondering how you can encourage your people to “finish strong” this year in terms of generosity. Now is the perfect time to be asking yourself that question.
The most immediate benefit of a year-end giving project is, of course, increased giving. And we can all celebrate that result. But planning a strong year-end giving initiative with care and excellence will yield far greater results. Let’s take a look:
1. It prompts spiritual growth.
Growth in the area of generosity is a journey. Each time you broach the subject, you encourage people to take a step on the giving pathway. You encourage people to adjust their thinking and behavior patterns to align more closely with their faith. This time of year provides an excellent opportunity to raise this topic once again.
2. It normalizes the conversation.
Many church leaders are hesitant to talk about money. And your people don’t want to hear about money either – so it’s avoided completely. While most feel this avoidance solves the problem, it actually helps to ensure a negative outcome. As pastors, avoidance is simply not your friend. We need to do all we can to normalize the conversation, and an emphasis on year-end giving will help you do just that.
3. It provides an opportunity to talk about mission and vision.
An annual vision weekend or generosity series rarely creates any long-term traction in the lives of your donor base. Donors want to play a part in the larger story. It’s your job to show them how. It is critical that you take every possible opportunity to discuss, in a meaningful way, the church’s mission and vision and the role generosity plays in supporting the ongoing ministry of the church. Connecting the dots between generosity and ministry will help your people see how their giving truly makes a difference.
To help you in your mission to encourage generosity, the Generis team has created a new e-book called “The Year-End Giving Guide” available as a free download for you.
This resource serves as a pathway to design and implement an excellent year-end giving project that will leave you excited and prepared.
In addition to several practical helps throughout this newly updated 42-page resource, this e-book will also:
- position your church as the best year-end giving option
- help you create a natural on-ramp for first-time givers
- list the 10 elements of a year-end giving project
- deliver a sample impact report
- and much more!
Download your copy today, and encourage year-end generosity in your church in a way that will provide results that surpasses increased giving, but reaches the hearts of your people.