Here is the final post in my six-part series about stories.
What do you suppose is going through the minds of your church family when you mention money? Sure, there’s the standard, “Oh, great. Here we go again with the money sermon again.” But what else might be going on? Is it possible that some, if not many, are thinking one or more of the following?
So let’s review. This series on telling stories started with four blog posts.
As we near the end of this series, my guess is that you have one big question: How, exactly, do we share the stories we collect? Here are a few can’t-miss methods:
While studying for my certification with CFRE International, we spent considerable time on Relationship Building and Donor Stewardship. Here are descriptions used by CFRE (forgive the institutional language):
- Initiate and strengthen relationships with all constituents, through a systematic cultivation plan designed to increase support of the organization over the long term
- Acknowledge and recognize gifts in ways that are meaningful to donors and appropriate to the mission and values of the organization
- Develop and implement a comprehensive communications plan in order to inform constituents and identified markets about the mission, vision, and values of the organization, its funding priorities, and gift opportunities
- Inform constituents about the value of giving in order to promote a culture of philanthropy