The Time is Now: 3 Steps to Avoid the Summer Giving Slump

Most churches across America have one thing in common during the summer months – other than hosting VBS or various camps for kids who are enjoying being out of school. I’m referring to the typical “summer slump” in giving.

online givingPeople enjoy making family plans and taking vacations during the warm summer months. But when people are absent from church, their giving is usually absent, too. Fortunately, there is a relatively simple fix to curb this summer slump (plus a super-handy and practical download to walk you through it).

And the time to start is now – to give your people ample time before summer is upon us.

So let’s get right to it! Here are three steps you can take now to avoid a summer giving slump:

Please note: In these three steps I’m assuming you have an online giving portal in place through your website. If not, you need to read this blog post first to understand the importance of having online giving, and then, the importance of being mobile. If you already have online giving in place, please continue reading… 

1. SET UP RECURRING GIVING YOURSELF
(AND ASK YOUR STAFF TO DO THE SAME)
First of all, you’ll need to do this yourself because you’ll be explaining it to your people. Having gone through the set up will also help you tell how easy it was to do, while you challenge your people to do the same. And you wouldn’t ask your people to do something you and your staff haven’t done. Most importantly, this allows you to be the leader. Remember: generous churches are led by generous pastors.

2. SET TWO MEASURABLE GOALS
You may have heard the Peter Drucker quote, “you can’t manage what you don’t measure.” Well, this statement rings true in the case of giving, too. If you want to see success in this area, you will need to first determine what success looks like for you and your church. So take a moment and set some specific goals for your giving. Make sure they are measurable and achievable – nothing too far out of reach, but something you can celebrate as a church in the near future.

Engaging New Givers: An Interview with the Kindrid Smart Giving Team

Do you know about the 80/20 rule? In almost every scenario, 80% is accounted for by the 20%. That means that, in most churches, 80% of gifts are given by 20% of people.

smart givingKindrid Smart Giving wants to flip that paradigm on its head and help you equip 100% of your church to give—and to do it with one text, tap, or click.

Are you consistently engaging new givers? Can your givers give within seconds? Do your givers need to sign in to give? Are there multiple ways your givers can give?

If you answered no to any of these questions, I encourage you to lean in on a conversation I had with the Kindrid team.

Q: We talk quite a bit about accelerating generosity on my blog. How can a service like Kindrid encourage generosity within the church? 

A: By using technology designed to engage new givers, we can actually increase the total amount that’s given. We’re not just redirecting gifts. We’re not just taking people who would have given by check or would have given by cash and asking them to give another way. Instead, we’re actually equipping people who would not have given otherwise to give.

We started Kindrid because we know that generosity isn’t zero sum, that it can always increase and only needs to be unleashed. The key to doing so is by engaging new givers with a simple, joyful giving experience. That’s what we do with Smart Giving.

Our prayer and goal is to equip 100% of people to give. We believe that will fundamentally transform the Church and make it known for generosity.

Q: How does Smart Giving make it easy for a first-time giver to be generous? 

A: With Smart Giving, it only takes 30 seconds to register to give. After that, it’s as quick and simple as sending one text. Once you’ve registered, you don’t need to log in or even leave your text message to give. Smart Giving opens up three new ways to give—text, online, and in-app—for a harmonized giving experience. That means churches who use Smart Giving have three new avenues to increase generosity!

Q&A with the Pushpay Team on Easy Mobile Giving

85% of people will abandon a transaction if it takes longer than 30 seconds,according to research provided by Pushpay, the developers of a smartphone app that makes it possible to give in under 10 seconds.

easy mobile giving

Does it take longer than 30 seconds to make a gift on your current mobile giving system? Are you required to sign in before you can give? Do you have multiple web pages to navigate before a gift can be made?

If you answered yes to any of these questions, this blog post is for you! Refresh your cup of coffee and read on.

Removing the Hurdles of Online Giving

So much is done electronically these days. With a swipe of the finger or a click of a button I can check my bank activity, deposit a check, buy movie tickets, and make reservations for a much-needed dinner date with my wife at our favorite restaurant. BAM! It’s done!

online church giving

We are a society on the go. We opt for quick and easy solutions, and a church’s online giving system is one more way we can provide that quick and easy solution for what generous givers desire.

The First Screen, Part Two: Mobile Web vs. Apps

In my previous post I talked about the shift to mobile communication and the need for churches to pay attention—and act—on that shift. I suspect many of you reacted with a phrase heard in middle school hallways and mall food courts: WhatEVER, dude. 

mobile church giving

But REALLY. Your church can do this mobile thing…and that “can” actually borders on “must.”

But…what about the cost?

Keep in mind that there’s a big difference between a mobile app and a mobile-friendly website. Apps can be cost-prohibitive, and even if you have the financial resources to develop one, they can be time-intensive as well. Apps themselves require time and attention; in other words, updating a mobile app creates yet another to-do item on your list. Who wants that? In comparison, mobile versions of websites automatically update when you update the regular web version.

Eliminating Generosity Obstacles – Part Two

This is part two of the post on Eliminating Generosity Obstacles through effective online giving. Part of the local church’s work is to help Christ followers identify and eliminate barriers on their transformational journey.

church online giving

And sometimes, the church inadvertently creates those obstacles, many of them in the area of generosity. Here are more obstacles to consider:

Eliminating Generosity Obstacles – Part One

Much of becoming a fully devoted follower of Jesus Christ involves removing obstacles. Our sin creates barriers between us and God. Our overflowing schedules create detours and blowouts on the road to Sabbath rest. Our financial priorities can develop massive hurdles on the path to generosity.

church online giving

Part of the local church’s work is to help Christ-followers identify and eliminate these barriers on their transformational journey. And sometimes the church inadvertently creates these obstacles, many of them in the area of generosity.