Did you know 30% of all charitable giving occurs in the month of December?
Even more shocking is this statistic – 10% of all giving occurs during the last three days of the year!
Here’s a snippet from Network for Good’s Digital Giving Index infographic recapping 2013 online giving. (view infographic online)
Many of your givers often plan to make that year-end gift on the very last Sunday of the year. This year that Sunday falls on December 28, while your people may still be out of town enjoying Christmas with relatives.
In my previous post I talked about the shift to mobile communication and the need for churches to pay attention—and act—on that shift. I suspect many of you reacted with a phrase heard in middle school hallways and mall food courts: WhatEVER, dude.
But REALLY. Your church can do this mobile thing…and that “can” actually borders on “must.”
But…what about the cost?
Keep in mind that there’s a big difference between a mobile app and a mobile-friendly website. Apps can be cost-prohibitive, and even if you have the financial resources to develop one, they can be time-intensive as well. Apps themselves require time and attention; in other words, updating a mobile app creates yet another to-do item on your list. Who wants that? In comparison, mobile versions of websites automatically update when you update the regular web version.