30% of All Giving Occurs in December

Did you know 30% of all charitable giving occurs in the month of December?

Even more shocking is this statistic – 10% of all giving occurs during the last three days of the year!

Here’s a snippet from Network for Good’s Digital Giving Index infographic recapping 2013 online giving. (view infographic online)

year-end giving

Many of your givers often plan to make that year-end gift on the very last Sunday of the year. This year that Sunday falls on December 28, while your people may still be out of town enjoying Christmas with relatives.

The First Screen, Part Two: Mobile Web vs. Apps

In my previous post I talked about the shift to mobile communication and the need for churches to pay attention—and act—on that shift. I suspect many of you reacted with a phrase heard in middle school hallways and mall food courts: WhatEVER, dude. 

mobile church giving

But REALLY. Your church can do this mobile thing…and that “can” actually borders on “must.”

But…what about the cost?

Keep in mind that there’s a big difference between a mobile app and a mobile-friendly website. Apps can be cost-prohibitive, and even if you have the financial resources to develop one, they can be time-intensive as well. Apps themselves require time and attention; in other words, updating a mobile app creates yet another to-do item on your list. Who wants that? In comparison, mobile versions of websites automatically update when you update the regular web version.

The Intersection

I served a church client recently and had opportunity to engage in conversation with a high capacity donor couple who had demonstrated extreme generosity towards the church’s ministry over the years. As the campaign neared its conclusion, the donor, encouraged by his wife, inquired about the progress of the initiative and my reaction to the results that had been attained up to that point.

church generosity intersection

As we talked, the donors indicated a desire to increase their gift from $500,000 to $900,000. Then he said, “Oh, just make it $1,000,000”. As his wife walked away celebrating their decision to increase their gift, the husband rolled his eyes and said “I just gave a million to [name of his Alma Mater]!” Of course the pastor was ecstatic when he learned the news of the revised gift. Yet I left thinking that we could have had $2,000,000!