Congratulations! Your church is in a season of growth! But as a Lead Pastor or Executive Pastor, you’re aware of some space-related “choke points” developing that will hinder future growth if they’re not addressed. You may have a lack of seats in the worship center, not enough space in the children’s ministry area, or a run-down student ministry center with outdated technology.
As you’re recognizing the need to address these issues, you’re also recognizing the need for additional resources to fund the growth. Before long, the talk will likely turn to planning and implementing a major giving campaign of some kind.
But what should be the approach for your church? Is a traditional “over and above” type capital campaign the ideal solution? Are there other options that might provide the needed funding, while at the same time addressing other general stewardship and generosity issues that likely exist in your church?
ONE FUND INITIATIVES
There is an alternative approach to a traditional capital campaign, and it’s called a One Fund initiative. Rather than asking people to commit to a gift in order to fund a project (or projects) that is “over and above” their regular giving to the church, a One Fund asks people to consider their total giving to the church.
A One Fund asks three questions:
1. Where are you on the journey of giving back to God?
2. Where does God want you to be on that journey?
3. What would it look like to move in faith to that place God desires for you?
More specifically, in a traditional campaign:
- The focus is project-centric or church-centric.
- The purpose of the campaign revolves around the need of the church to receive money to fund a project.
- We ask people to consider their relationship with the church.
- We direct attention to what the church wants from givers.
By comparison, in a One Fund initiative:
- The focus is giver-centric.
- The purpose of the campaign is the need of a Christ-follower to be generous.
- We ask people to consider their relationship with God.
- We direct attention to what the church and God want for givers.