Non-profits have recently begun their year-end appeals. Why? Because they know that the largest percentage of charitable giving occurs during the last two months of the year.
What are you doing to accelerate generosity toward your ministry in 2011? As people begin to consider how to invest the last of their charitable dollars this year, you will want to have top-of-mind position with your congregation.
To do this effectively, consider all your communication channels. E-mail news, newsletter, worship bulletin, pre-service slides, pre-offering stories and updates, video blog, and weekly e-mail communications.
So often we hear the word stewardship and we think of “time, talent and treasure.” Good old T3. If you’ve been in church for any time at all, you’ve likely heard stewardship in this context. We have been ingrained to focus on those things that the church preaches and teaches during the generosity emphasis. (At least I hope the church is preaching it!)
Years ago it was impressed upon me that stewardship goes way beyond T3. You see, God owns everything we have – absolutely everything. He owns the cattle on a 1,000 hills – he owns the hills! Nothing exists that He did not bring into being. “…for the world is mine, and all that is in it.” Psalm 50:12b (NIV – emphasis mine)
Beginning January 1, 2011, working Americans are going to realize a 2% increase in their paychecks. As part of the extended Bush tax cut plan passed by congress in December, payroll taxes (also called FICA taxes) have been reduced from 7.65% to 5.65%.
Payroll taxes go to fund Social Security (6.2% on income up to $106,800) and Medicare (1.45% with no income limit). For a person earning $106,800 in 2011, their tax savings will equal the maximum $2,136.
For those ministries who have been diligently encouraging their congregations to “step up” their giving, there is now a new source from which giving can occur. If your church is in a capital campaign season, your participants have a new pocket from which they can fulfill their financial commitments.
Another provision under the Bush tax cut legislation involves the reinstatement of a very popular benefit for those aged 70 1/2 and older.
The provision expired at the beginning of 2010, but has now been reinstated. Here are the details that you need to share with those who are in the qualifying age bracket:
- The provision allows someone over 70 1/2 years of age to donate up to $100,000 of their IRA assets to a charitable organization.
- The donor’s contribution can satisfy the required minimum distribution for the year and does not have to be counted as taxable income.
- Those who qualify to make this gift, need to seek counsel from their tax attorney or licensed financial planner for the details.
The Wall Street Journal did a nice article on this provision.
Here’s a point of URGENCY – through January 31, 2011, the donor can make a gift that still counts for 2010. This means the individual can make an IRA contribution this month that counts for 2010, then make a second contribution later this year for 2011.
Get this news out to your congregation and constituents as soon as possible!
I just learned of a surprise “Random Act of Culture” that occurred on, Oct. 30 at Macy’s in Philadelphia.
A project of the Knight Foundation, they are offering 1,000 random acts of culture over the next 3 years around the United States.
The act at Macy’s involved the Opera Company of Philadelphia, secretly posing as shoppers when suddenly, accompanied by the world’s largest pipe organ, all 600 singers burst into the Hallelujah Chorus.
What is the number one reason donors give for why they choose to support a particular non-profit? Their belief in the mission or cause of the organization.
They align themselves with what you are doing, they identify with you, and they are moved to support your mission. So what is your ministry mission – the answer to the question: “What are we doing?”
I am not speaking of the great commission here, which is commonly the answer I get. That should be the calling of every church.
“People no longer give to the church simply because it is the church. The church must prove it is worthy of donations.” George Barna.
This quote from Barna and the following statistics should sound an alarm. More than ever, you and your church are competing for charitable contributions. And the church is losing.
Facts you need to know:
I’m a strong advocate for creating giving “on-ramps” – opportunities throughout the year where we encourage unique giving opportunities. These offerings are for small, special projects that have immediate results.
Those who are not used to giving are encouraged to give it a try. Once the project is funded and the report given to the church, those new to the giving experience tell us that the experience is enjoyable, and they often express interest in the next giving opportunity.
When they do that, you have an open door to discuss on-going giving through tithes and offerings. You have just moved them onto the giving path.
Within the last month, I saw a “tweet” from someone I follow on Twitter. She is a staff member in a church where I have served as consultant to their capital campaign, and most recently on their annual fund initiative. Here is the text of her tweet:
“Tween asked bday guests 2 bring blankets 4 homeless instead of gifts & she just spent all her bday $ on christmas wishes kids. Proud momma.”