You’ve heard me talk about “connecting the dots” for your church – helping your people see how their giving is making a difference in other people’s lives.
Because many people tend to think of giving only as a means to fund a budget, helping them connect the dots to ministry impact is critical! In fact, it encourages them to continue giving. It shows them the fruits of their efforts, that their generosity is hard at work making a difference.
I thought you would value seeing a video from one of my clients in the St. Louis area. They created this video as part of a series of videos they are showing as part of their one-year anniversary for their One Fund initiative. Wisely, they are intentionally playing the clip just prior to the offering time during the service. While it’s a bit longer than I would typically recommend, what a great way to connect the dots between giving and progress, between generosity and making a difference!
Looking for an in-depth look at how you can design communication to impact giving? Check out my e-book called Generosity Speaks!