For many non-profits, one out of every two gifts comes in during the last three months of the year. Churches usually experience their largest monthly gift amounts in November and December. This makes online giving most important at the year’s end.
Approximately 40% of online gifts are made in December, and between 40-60% of those gifts are made during the last two days of the year. Online giving appeals to and creates givers that are wealthier, higher-dollar, and younger donors.
If online giving is already part of your strategy, great! If not, now is the time to implement an effective strategy for 2010.
There are many companies who offer online giving solutions for your ministry. Contact me today for a list of recommendations.